Revised Brand Guidelines
These brand guidelines demonstrate the correct way for partners and community members to use the Premium.Coffee brand assets. Maintaining consistent use of the Premium.Coffee brands and naming conventions across all platforms builds greater clarity, trust, and utility for the $PREMIUM and $COFFEE tokens.
Official Logo Use
Premium.Coffee has granted Coffee Community the right to use the Premium.Coffee trademarks. You may use Premium.Coffee trademarks, which include Premium.Coffee word marks and logos ("Trademarks"), only in compliance with these guidelines and for lawful purposes. Except as expressly stated in these guidelines or in separate agreements with Premium.Coffee, no other rights are granted to you.
Premium.Coffee may update these guidelines periodically. You are responsible for complying with the most current version.
Permitted Use: Premium.Coffee Trademarks may only be used to refer to $PREMIUM and $COFFEE tokens, Premium.Coffee, and Coffee.Community products and services.
Your Responsibilities:
— You acknowledge that Premium.Coffee is the sole owner of the Trademarks
— You will not challenge Premium.Coffee's rights to its Trademarks
— You will not harm, misuse, or bring into disrepute any Premium.Coffee Trademarks
— You may not register or use Premium.Coffee Trademarks in company names, domain names, social media accounts, or in ways that imply Premium.Coffee's sponsorship or endorsement
— You may not use the Trademarks for phishing, malware, or any unlawful activities
— All goodwill from using the Trademarks belongs exclusively to Premium.Coffee
Logo Specifications: When using Premium.Coffee logos, you must use the official versions provided by Premium.Coffee. Do not alter, distort, or modify the logos without explicit permission from Premium.Coffee.
Enforcement: Premium.Coffee reserves the right to object to any trademark use it considers improper, even if not explicitly prohibited in these guidelines. You agree to immediately cease using the Trademarks if requested by Premium.Coffee, and to transfer any infringing domains, social media accounts, or other assets to Premium.Coffee.
Brand Assets / Media Kit
Welcome to the Premium.Coffee Brand Hub. This page contains all the resources you need to correctly represent our brand.
1. Our Brand Architecture
The Premium.Coffee ecosystem is built on a foundation of specialized platforms.
| Platform | Purpose | Primary Audience |
|---|---|---|
| Premium.Coffee | The main product: a unified network for coffeehouses with Web3 loyalty and payments | Coffeehouses, end consumers |
| Coffee.Community | The central hub for our entire community. News, updates, and ecosystem portal | All community members, contributors |
| Council.Coffee.Community | Governance platform for $PREMIUM token holders | Large stakeholders, contributors |
| Dao.Coffee.Community | Governance platform for $COFFEE token holders | Active community members, contributors |
| CUP.Exchange | P2P platform for trading $CUP tokens between users and coffeehouses | Token holders, coffeehouses |
| DEX.Coffee | Decentralized hot wallet for storing, transferring, and swapping project tokens | Crypto-native users |
2. Logo Usage
Our logo is our most visible asset. It must be used consistently.
Full color, dark background
White, for dark backgrounds
For avatars/favicons
White, for dark backgrounds
White, for dark backgrounds
Black, for print
For avatars/favicons
For avatars/favicons
For avatars/favicons
Usage Guidelines:
- Clear Space: Always maintain clear area around the logo
- Minimum Size: Do not display smaller than 24px height
- Do Not: Alter colors, rotate, distort, or add effects
3. Partner Implementation Guidelines
Logo Usage Requirements
— Display the Premium.Coffee logo clearly at the point of sale
— Ensure minimum clear space around the logo
— Use only approved logo versions from this kit
4. Marketing Materials Guidelines
4.1. Typography for Marketing
Recommended fonts for co-branded materials| Element | Font Family | Weights | Fallback |
|---|---|---|---|
| Headings | Trebuchet MS,Tahoma,Arial | Bold, SemiBold | System sans-serif |
| Body Text | Trebuchet MS,Tahoma,Arial | Regular, Medium | System sans-serif |
4.2. Brand Colors for Marketing
For use in co-branded promotional materials only| Role | Color | HEX | RGB | Usage |
|---|---|---|---|---|
| Primary Light | #FFFFFF | #FFFFFF | 255, 255, 255 | Main backgrounds |
| Primary Dark | #05010F | #05010F | 5, 1, 15 | Cards, sections, secondary elements, headers |
| Accent Teal | #FF702A | #FF702A | 255, 112, 42 | Primary buttons, highlights, active states |
| Light Teal | #FEEEE7 | #FEEEE7 | 254, 238, 231 | Secondary buttons, secondary backgrounds |
| Text White | #FFF5F0 | #FFF5F0 | 255, 245, 240 | Primary text on dark backgrounds |
| Text Dark | #0A0626 | #0A0626 | 10, 6, 38 | Primary text |
| Text Gray | #494442 | #494442 | 73, 68, 66 | Secondary text, labels |
5. Token Symbols ($PREMIUM & $COFFEE)
When writing about our tokens, follow these conventions:
| Correct Usage | Incorrect Usage |
|---|---|
The $PREMIUM token grants governance rights |
the $premium token, PREMIUM token |
Holders of $COFFEE earn rewards |
$CUP token (unless referring specifically) |
6. Press & Media Inquiries
For interview requests, official statements, or additional assets:
Email: [email protected]
Telegram: premium_coffee
Important:
If you do not agree to these terms, do not download or use the Premium.Coffee Trademarks.